Video compositing is used extensively in television advertising to create visual imagery that can't be produced using standard video editing techniques. Nowhere is this more evident than in Oddvertising, where the goal is to create an advertising visual that is so odd or strange that people can't turn away. This is seen as highly risky in the advertising world. When it works (Burger King's Subservient Chicken & King) it is highly effective. However when it fails to make a connection between the product/service being sold with the user, it can be disasterous. Your task is to create a set of Oddvertising ad for a product or service or your choice.
Assignment Objective
- Technical: Integrate Raster, Vector and Sound, Use of Masking, Multi-Layered graphics, Color correction, delivery of the same content over different medium with different data-rates and aspect-ratios.
- Design: Design a product that has the highly-polished look that accompanies marketing materials.
- Project Management: Interact realistically with a client.
Deliverables
- A BluRay Video disk with the an HD versions of your project (1080i60).
- Put a WMV version of your file (480p, 720p30, and 1080i60) on the NAS drive in the appropriate turn in folder. Make sure that you compress your files at a high-enough datarate to accomodate your content. All files turned in should include your lastname and first initial in the filename. Example: Morales_C_Project_1080i.WMV
Each copy of your file should have a 10 second lead-in graphics with the following information:
- Project Number,
- Title of project
- Names of all the people on the project
- Length of video
Hints
2) Do lots of sample renders!!!
3) Keep all original files, never delete.
Grading Criteria
45% Technical (Frame Rate, Field Order, Color legality, Aspect Ratio.)
45% Design
10% Presentation (Client Interaction, Pre-production documentation, etc.)