Technology Leadership and Innovation Directory


Mihaela Vorvoreanu

Mihaela Vorvoreanu Ph.D.

Assistant Professor

Campus: West Lafayette
Contact Form

Department: Technology Leadership & Innovation
Department: Computer Graphics Technology
Department: Organizational Leadership and Supervision
Office: Knoy 317
Phone: 765.496.7709

Biography:

Research interests:

  • socio-cultural impacts of new communication technologies: social media, Web 2.0
  • social media culture, principles, social norms
  • the use of social media in education
  • the use of social media in the enterprise
  • the use of social media for public relations
  • online identity management
  • Web user experience

Publications

Articles

Publications

 

Vorvoreanu, M. (in press). Perceptions of Corporations on Facebook: An Analysis of Facebook Social Norms. Journal of New Communications Research.

 

Vorvoreanu, M. (2008). Web site public relations: How corporations build and maintain relationships online. Youngstown, NY: Cambria Press.

 

Vorvoreanu, M. (2007). Website Experience Analysis: A New Research Protocol for Studying Relationship Building on Corporate Websites. Journal of Website Promotion, 2(1/2).

 

Vorvoreanu, M. (2007). The public relations Web site experience: Online relationship management. In Duhe, S.C. (Ed). Mediated public relations: Relationship management across space, time, and new media. New York: Peter Lang USA.

 

Vorvoreanu, M. (2006). Online organization-public relationships: An experience centered approach. Public Relations Review, 32(4), 395-401.

 

Vorvoreanu, M. (2006). Web site experience analysis. In Reynolds, R., Woods R., & Baker, J.D. (Eds). Handbook of Research on Electronic Surveys and Measurements (pp. 281-284). Hershey, PA: Idea Group.

 

Botan, C.H., & Vorvoreanu, M. (2004). What meanings do employees derive from electronic surveillance at work? In Weckert, J. (Ed.) Electronic monitoring in the workplace: Controversies and Solutions. Hershey, PA: Idea Group.

 

Vorvoreanu, M., & Botan, C. H. (2001). Examining electronic surveillance in the workplace: A review of theoretical perspectives and research findings. CERIAS Technical Report 2001-32.

 

Botan, C. H., & Vorvoreanu, M. (2001). “What are you really saying to me?” Electronic surveillance in the workplace. CERIAS Technical Report 2001-23.

 

 Conference Papers and Presentations

 

Vorvoreanu, M. (2009). Public relations and social norms on Facebook. Paper presented at the 2009 International Public Relations Research Conference, Miami.

 

Vorvoreanu, M. (2008). Blogs Matter: Personal, Professional, and Research Implications of Blog Use in Public Relations. Panel presentation at the 2008 National Communication Association Annual Convention, Public Relations Division, San Diego, CA.

 

Vorvoreanu, M. (2008). Organizational Presence in Second Life: Analysis of Communication Strategies. Panel presentation at the 2008 National Communication Association Annual Convention, Human Communication and Technology Division, San Diego, CA.

 

Vorvoreanu, M. (2008). Microblogging and Lifestreaming: Idiotic or Brilliant? Panel presentation at the 2008 National Communication Association Annual Convention, Organizational Communication Division, San Diego, CA.

 

Vorvoreanu, M. (2007). Apologia in India: An audience-centered approach to international public relations. Paper presented at the 2007 International Communication Association Annual Convention, Public Relations Division, San Francisco.

 

Vorvoreanu, M. (2006). Studying relationship building on corporate Web sites: A new research protocol. Paper presented at the 2006 National Communication Association Annual Convention, Public Relations Division, San Antonio, TX.

 

Vorvoreanu, M. (2006). The ultimate connection site: A tribute to the Internet. Paper presented at the 2006 National Communication Association Annual Convention, Human Communication and Technology, San Antonio, TX.

 

Vorvoreanu, M. (2006). “Conferencing” and the ideal speech situation. Panel presentation at the 2006 National Communication Association Annual Convention, Public Relations Division, San Antonio, TX.

 

Madhavan, K.P.C., Goasguen, S., Bertoline, G.R., & Vorvoreanu, M. (2006). Zecosystem: Cyberinfrastructure-enabled learning ecosystems of 2020. Paper presented at the 2006 Teragrid conference, Indianapolis, IN.

 

Vorvoreanu, M. (2005). Online organization-public relationships: An experience-centered approach. Paper presented at the National Communication Association Annual Convention, Public Relations Division, Boston.

 

Vorvoreanu, M. (2005). Internationalization of the U.S. Academe. Presented at the International Communication Association Annual Convention, Theme Sessions, New York.

 

Vorvoreanu, M. (2004). Applying new technologies in public relations courses. Paper presented at the National Communication Association Annual Convention, Public Relations Division, Chicago, IL.

 

Vorvoreanu, M. (2003). Teaching Internet public relations. Poster presentation at the National Communication Association Annual Convention, NCA Agora, Miami, FL.

 

Vorvoreanu, M. (2003). Propagating American imperialism through the domination of writing style. Paper presented at the National Communication Association Annual Convention, Theme sessions, Miami, FL.

 

Vorvoreanu, M. (2003). Drawing virtual borderlands: Central European countries’ self-presentation strategies on the World Wide Web. Paper presented at the International Communication Association Annual Convention, Theme sessions, San Diego, CA.

 

Vorvoreanu, M. (2003). Teaching Internet public relations at Purdue University. Poster presentation at the Teaching and Learning with technology Showcase, April 2-3, 2003, West Lafayette, IN.

 

Vorvoreanu, M. (2003). Creating course Web sites that communicate effectively. Workshop taught at the Teaching and Learning with technology Showcase, April 2-3, 2003, West Lafayette, IN.

 

Vorvoreanu, M. (2002). Digital rhetoric: A Framework for analyzing Web-based communication. Paper presented at the National Communication Association Annual Convention, Public Relations Division, New Orleans, LA.

 

Vorvoreanu, M. (2001). Corporate legitimacy on the World Wide Web: A case study. Paper presented at the National Communication Association Annual Convention, Public Relations Division, Atlanta, GA.

 

Vorvoreanu, M., & Botan, C. (2000). Examining electronic surveillance in the workplace: A review of theoretical perspectives and research findings. Paper presented at the International Communication Association Conference, Communication and Technology Division, Acapulco, Mexico.

 

Botan, C., & Vorvoreanu, M. (2000). “What are you really saying to me?” Electronic surveillance in the workplace. Paper presented at the International Communication Association Conference, Communication and Technology Division, Acapulco, Mexico.

 

Invited Presentations

 

Vorvoreanu, M. (2009). Should I Be on Twitter? Invited presentation at the Greenville, SC chapter of the American Advertising Federation, Greenville, SC.

 

Vorvoreanu, M., & Lee, R. (2009). How to Improve Your ROI with Online News Releases. PRWeb live webinar.

 

Vorvoreanu, M., Holtz, S., & Wei, J. (2008). How to get more ROI out of your online news releases.  SNCR & PRWeb live webinar.

 

Vorvoreanu, M. (2008). Public Relations on Facebook: The Public’s Perspective. Invited presentation at the UGA Connect Social Media Conference, Athens, GA.

 

Vorvoreanu, M., Holtz, S., & Wei, J. (2008). The ROI of Online News Releases. Invited presentation at the Society for New Communications Research Forum, Santa Rosa, CA

 

Vorvoreanu, M. (2008). Using Social Media Strategically. Invited lecture presented at the South Carolina PRSA Greenville chapter meeting, Greenville, SC.

 

Vorvoreanu, M. (2006). Foundation: History and Theory of Public Relations. Invited lecture presented at the APR Certification Course offered by the Miami Valley Chapter of the Public Relations Society of America, Dayton, OH.

 

Vorvoreanu, M. (2005). Highlights from Communication Theory. Invited lecture presented at the APR Certification Course offered by the Miami Valley Chapter of the Public Relations Society of America, Dayton OH.

 

Botan, C., Vorvoreanu, M., Reding S., & Alge, B. (2001). Workplace Surveillance. Presented at the Second CERIAS Annual Symposium, West Lafayette, IN.

 

Vorvoreanu, M. (2000) Communicating Risk in Crisis Situations: Challenges and Strategies. Presented at the CERP (Conseil Européen des Relations Publiques) Students Congress, Sinaia, Romania.

 

Vorvoreanu, M. (2000) Examining Electronic Surveillance in the Workplace. Presented at the CERIAS (Center for Education and Research in Information Assurance and Security) Student Roundtable, West Lafayette, IN.

 

Botan, C., Vorvoreanu, M., & Applegate, M. (2000). Electronic Surveillance in the Workplace. Presented at the First CERIAS Annual Symposium, West Lafayette, IN.

Links

Audiences